“The name of the game is change: Look’s 16th Annual New Car Preview.” (July 1959)
“Detroit’s 1960 look. Sneak preview of the new models.”
This particular example being a Dodge Polara convertible.
Enlightening comments as usual on Shorpy: Shorpy Historic Picture Archive :: The 1960 Look high-resolution photo
Stannous Flouride's Book of Truthiness 