Actually, she has 3 new bodies (available starting today). They’ll all be called Barbie, but it’s the curvy one—with meat on her thighs and a protruding tummy and behind—that marks the most startling change to the most infamous body in the world.
And six new variations of the dysmorphic original:
It’s of course not just out of the goodness of Mattel’s plastic heart that they have done this. Barbie sales plummeted over 20% from 2012 to last year. Lego Friends, the sets aimed at girls helped boost LEGO above Mattel as the biggest toy company in the world in 2014.
And Hasbro stole the Disney Princess business away from Mattel, just as Elsa from the film Frozen dethroned Barbie as the most popular girl’s toy. The estimated revenue loss to Mattel from the Disney Princess line is $500 million.
And here’s another rabbit hole of Barbie and other doll and action figure related images, perversions, and humor: