On this day in 1957, machines at the Wham-O toy company rolled out the first batch of their aerodynamic plastic discs–now known to millions of fans all over the world as Frisbees.

The story of the Frisbee began in Bridgeport, Conn., where William Frisbie opened the Frisbie Pie Company in 1871. Students from nearby universities would throw the empty pie tins to each other, yelling “Frisbie!” as they let go.

In 1948, Walter Frederick Morrison and his partner Warren Franscioni invented a plastic version of the disc called the “Flying Saucer” that could fly further and more accurately than the tin pie plates. After splitting with Franscioni, Morrison made an improved model in 1955 and sold it to the new toy company Wham-O as the “Pluto Platter”–an attempt to cash in on the public craze over space and UFOs.

In 1958, a year after the toy’s first release, Wham-O–the company behind such top-sellers as the Hula-Hoop, the Super Ball and the Water Wiggle–changed its name to the Frisbee disc, misspelling the name of the historic pie company.

    
Over the years almost 400 million Wham-O Frisbees have been sold, not to mention the millions more of the many other flying discs it inspired.
In no small fault to this sort of marketing: