“The Virtues of Coffee” Explained in 1690 Ad: The Cure for Lethargy, Scurvy, Dropsy, Gout & More

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In this 1690 broadside advertisement, London merchant Samuel Price deployed rumor and vivid anecdote to advance the medical case for drinking coffee, chocolette, and thee or tea. Forty years after the opening of the first coffeehouses in London, Price, who had “really and truly prepared and compounded coffee and chocolette” for sale, circulated this text that argued that people should drink these beverages at home, and often.

About Stan Flouride

THIS BLOG IS ALWAYS AD-FREE I make stuff and do things.
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